6 ways to drive more sales with Clearpay
Letting customers know you have Clearpay is the first step to attracting new customers and drive more sales.
It’s one thing to sign up with Clearpay. But to really see the benefits, it’s important to let your customers know you have it.
Here at Clearpay, we’ve seen retailers communicate that they have Clearpay in a range of creative ways – from using digital banners when shoppers first arrive on-site, to weaving Clearpay messaging into their marketing, social media or on their product pages.
And we know that offering Clearpay can not only drive more sales but drive up average order value, increase incremental sales and attract new customers. So, here are 11 brilliant ways that real retailers are using Clearpay to help drive more sales.
1. Drive conversions on social media
For many retailers, social media acts as a virtual shopfront, with Gen Z and Millennials increasingly using platforms like Instagram to discover – and shop – new brands and products.
That’s why social media profile pages are a powerful way to let customers (and prospective buyers) know you have Clearpay (and drive more sales in the process).
Handmade candle business Melts by EmilyB includes Clearpay in its Instagram bio, for example.
Another way to let customers know you have Clearpay is to create a co-branded social media post, like this one from Afroani. “The post performed really well,” says founder Anita Lusuardi, adding that her order value has increased since she signed up to Clearpay.
2. Place Clearpay prominently on your website
Florist Amaranté London features Clearpay in the footer of its home page, with founder Kay Seehra explaining that most of her customers are Gen Z or Millennials – and, increasingly, they expect businesses to have buy now, pay later services.
“I think that shopping with [services] like Clearpay is the norm for young people now.”
Seehra adds that her sustainable, preserved flowers are more expensive than fresh flowers, so offering Clearpay helps make her products more accessible.
3. Above the fold
Knowing Clearpay is available is an important factor for customers when deciding whether to make a purchase, so the sooner they know you offer it, the better.
Giftshop Tralula features Clearpay prominently ‘above the fold’ on her home page.
Tralula founder Tracy Farnden showcases Clearpay on her home page to drive more sales from impulse shoppers. “I am growing this business, investing in SEO and digital platforms and believe that an option to spread the payments is vital for increasing customer spend.”
So does homewares brand Cox & Cox.
4. Product pages
The product page is another key place to let customers know you have Clearpay. Luxury parenting brand Jem + Bea includes Clearpay on its individual product pages, with co-founder Dominique Hughes explaining: “We have Clearpay displayed here as this is the point at which the customer is considering [how to pay].”
Jem + Bea also features Clearpay on the checkout page, with Hughes explaining, “again, this is the point at which payment and affordability is at the forefront of the customer’s mind. Having the Clearpay option here provides the customer with [buy now, pay later] as an option… thereby making the conversion-to-sale rate higher.”
5. Dedicated FAQ page
Another place to let customers know you have Clearpay? A dedicated Frequently Asked Questions page, similar to the page created by Lick paint. For suggested text, visit this Clearpay page.
“We want to give [customers] every tool to purchase and it’s a key payment platform that [our customers] use,” says founder Lucas London.
Offering comprehensive information about Clearpay and how it works also means fewer questions via customer support lines.
6. Feature Clearpay in emails
Sassy Shop Wax includes Clearpay in its abandoned cart emails to drive more sales. “A good proportion of our sales come from Clearpay,” says founder Keely Parsons, “so we find that gently reminding people that the option is there can have a positive impact on conversion [rates].”
Meanwhile, brands like MAC and Warehouse feature Clearpay in regular promotional emails to subscribers.
As a retailer that has integrated with Clearpay, you will need to make sure that all your marketing is in line with the rules on financial promotions and Advertising Standards Agency Guidance on Advertising BNPL (“ASA Guidance”).
To help you get comfortable with how to talk about Clearpay, we’ve put together a Merchant Guide to Financial Promotions and ASA Guidance for all retailers on what you need to do with your messaging to customers.
Want to drive more sales with Clearpay? Click here for more tips and tricks from experts and entrepreneurs.
All references to any registered trademarks are the property of their respective owners. Clearpay does not endorse or recommend any one particular supplier and the information provided is for educational purposes only.
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